coffee for people with places to be
The average visit to a Starbucks drive-thru takes 4.44 minutes, while the speediest coffee drive-thru service belongs to Dunkin' Donuts, which handles orders in an average of 2.90 minutes. - QSR/Forbes
With this information, Dunkin’s campaign will aim to poach Starbucks customers by offering them a more efficient experience. We will reach them at their most irritable, while waiting in line, and use that emotion to drive a decision to leave for a better, quicker option.
We will use geo targeted ads and “air drops” around Starbucks locations at their busiest hours. These promos will Include limited time offers at Dunkin’, and explain how our lines will save customers time. We will also be able to utilize the “Get directions” feature, to lead customers to the nearest Dunkin’ location.
This bus stop ad, ideally placed across from a Starbucks, has a digital clock displaying real time information on how long a customer will need to wait in line for their order.
No one likes waiting in lines. This “interactive ad” entices customers waiting to order at Starbucks by letting them place an order at a nearby Dunkin’ for pick up.